Podcasting Market Poised for Significant Growth Due to Rising Smart Device Penetration

The podcasting market has witnessed steady growth over the past few years owing to an increasing number of podcast listenership and availability of podcast apps on multiple devices. Podcasting allows people to access audio programs on-demand through various mediums like smartphones, tablets, computers etc. Podcasters have been producing podcasts on a wide range of topics covering news, entertainment, sports and others which has led to growing popularity of the medium.

Earlier podcasting was dominated by major media and entertainment companies, however today the market has witnessed a rise of independent podcasts created by individuals, startups or small studios. Popular categories include news, comedy, education and others. Superior engagement levels on niche topics has encouraged more creators to experiment with podcasts.

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