Games and Puzzles Industry Data Book - Games Market and Puzzles Market Size, Share, Trends Analysis, And Segment Forecasts, 2023 - 2030

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Among the drivers propelling the market growth are the nostalgia associated with playing games, the range of social contact that games and puzzles offer, intellectual stimulation, and increased interest in licensed games and puzzles. According to studies, solving puzzles and playing puzzle games consistently encourages the formation of new brain connections, which enhances short-term memory. As per the study of the University of Michigan, the individuals who solved crossword puzzles for 25 minutes a day had an IQ score gain of four points.

As per the findings by JSTOR Daily, in December 2020, sales of puzzles surged by 300% to 400%. A key competitor in the industry, Ravensburger AG, reported sales up 370% over the prior year in the spring of 2020. In North America, the business sold seven puzzles every minute in 2019, but by 2020, this rate had risen to almost 20. Due to the ongoing interest in collections, growth of the gaming business, improved awareness of the advantages of such games, and continued interest in at-home entertainment, the demand for such products is anticipated to expand after the pandemic.

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