Granola Market is Estimated to Witness High Growth Owing to Rising Demand for Nutritious Breakfast Options

Granola is a breakfast cereal made from oats, rolled wheat grains, nuts, honey, and vegetable oil. It is a popular breakfast option among health-conscious consumers due to its high nutritional value. Granola contains plenty of fiber, protein, vitamins, and minerals essential for maintaining overall health. The growing preference for nutritious yet convenient breakfast options has led to a surge in demand for granola around the world. In addition, the product's portability and long shelf life makes it an ideal breakfast choice for busy work schedules and on-the-go lifestyles.

The Global Granola Market is estimated to be valued at US$3.2 Billion in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Granola Market are Nature Valley, Kashi, Clif Bar, General Mills, and Quaker Oats.

The rising popularity of organic and non-GMO ingredients in plant-based food products has opened lucrative opportunities for granola manufacturers to expand their organic and vegan product lines. Additionally, the growing foodservice demand for healthier breakfast options from hotels, cafes, and restaurants also works in favor of the granola market.

North America currently dominates the Granola Market Demand. However, regions like Asia Pacific and Europe are predicted to witness rampant growth in the coming years. The increasing health consciousness and changing lifestyles in developing countries will majorly drive the demand for granola in these emerging markets.

Market Drivers

The rising demand for on-the-go breakfast snacks owing to fast-paced lifestyles is a key factor augmenting the granola market. Granola packs provide a wholesome yet convenient meal replacement for people who lack time for a traditional breakfast. Furthermore, increasing health trends like veganism, paleo, ketogenic diets have boosted the popularity of granola as a plant-based snack. The product's versatility for customization with flavors and mix-ins as per evolving tastes also supports its market growth.

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