U.S. Nutraceuticals Market Fueled by Wellness-Driven Demand

Rapid consumer interest in preventive health, personalized nutrition, and digital health platforms is driving robust growth in the U.S. Nutraceuticals industry. Regulatory modernizations such as expanded GRAS approvals and streamlined FDA guidelines have further accelerated new product introductions. Increased e-commerce adoption and supply-chain transparency initiatives are shifting competitive market share dynamics in favor of agile innovators.

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