Evolving Medical Affairs Strategy: Trends in Pharma for 2025
Medical affairs in pharma is evolving rapidly, with increasing demands to show impact across complex healthcare systems. Current medical affairs strategy focuses on boosting field medical investments, expanding use of digital and omnichannel approaches, and leveraging real-world evidence. For more info:https://www.zs.com/insight...
Medical affairs in pharma is evolving rapidly, with increasing demands to show impact across complex healthcare systems. Current medical affairs strategy focuses on boosting field medical investments, expanding use of digital and omnichannel approaches, and leveraging real-world evidence. For more info:https://www.zs.com/insight...
07:14 AM - Jul 30, 2025 (UTC)
Effective Customer-Centric Pharma Marketing Strategies for Enhanced Growth
The conventional product-centric model in pharma marketing is proving ineffective and results in poor customer experiences. A transition to a customer-centric strategy is essential for growth, with companies that master customer experience driving 4-8% higher revenue than competitors. For more info :https://www.zs.com/insight...
The conventional product-centric model in pharma marketing is proving ineffective and results in poor customer experiences. A transition to a customer-centric strategy is essential for growth, with companies that master customer experience driving 4-8% higher revenue than competitors. For more info :https://www.zs.com/insight...
06:00 AM - Jul 28, 2025 (UTC)
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Transforming Payer Strategies with Healthcare Consulting Solutions
Specialized healthcare payer consulting services help insurers navigate complex industry changes, control rising costs, and improve member satisfaction. By leveraging analytics and digital tools, these solutions enhance plan performance, streamline operations, and support value-based care models . For more info :https://www.zs.com/industr...
Specialized healthcare payer consulting services help insurers navigate complex industry changes, control rising costs, and improve member satisfaction. By leveraging analytics and digital tools, these solutions enhance plan performance, streamline operations, and support value-based care models . For more info :https://www.zs.com/industr...
05:45 AM - Jul 21, 2025 (UTC)
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