The Future of Account-Based Marketing: Trends to Watch in 2025

Account-Based Marketing (ABM) has evolved from a niche strategy to a mainstream B2B powerhouse. As we step into 2025, ABM continues to reshape how businesses engage high-value accounts. At Intent Amplify™, we’ve been at the forefront of ABM innovation since 2021, helping businesses around the world drive better results through personalization, intent data, and omnichannel strategies.
Let’s explore the top ABM trends that will define 2025—and how your business can stay ahead of the curve.
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Top 10 Challenges in B2B Lead Generation and How to Overcome Them
Generating high-quality B2B leads is the lifeline of any sales-driven organization—but it’s no easy task. From targeting the right audience to aligning marketing and sales, businesses face a range of challenges that can derail their pipeline and stall growth.
At Intent Amplify™, we’ve helped businesses across industries overcome these barriers with smart, scalable lead generation strategies. Let’s dive into the top 10 challenges in B2B lead generation—and how to solve them effectively.
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Demand Generation vs. Lead Generation: Key Differences & Why Both Matter (2025)
Demand generation is a long-term marketing strategy that builds awareness and interest in a brand’s products or services. It focuses on educating, engaging, and attracting potential customers rather than pushing for an immediate sale.
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Account-Based Marketing (ABM): The Secret Weapon for B2B Success

Account-Based Marketing (ABM) is a highly focused B2B strategy where businesses tailor marketing efforts to a specific set of high-value accounts instead of casting a wide net. ABM integrates personalized messaging, deep account research, and close collaboration between marketing and sales teams to drive engagement and conversions from key prospects.
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Ultra-Light Vehicle Market Share & Trends Report, 2030
The Ultra-Light Vehicle Market was valued at USD 9.4 Billion in 2024-e and will surpass USD 15.5 Billion by 2030; growing at a CAGR of 8.6% during 2025 – 2030.

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On-Board Diagnostics (OBD) Aftermarket Market Share & Trends Report, 2030
the On-Board Diagnostics (OBD) Aftermarket Market was valued at USD 25.4 Billion in 2024-e and will surpass USD 39.4 Billion by 2030; growing at a CAGR of 7.6% during 2025 - 2030.
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On-Board Charger Market Size, Growth | Report, 2030
The On-Board Charger Market was valued at USD 5.6 Billion in 2024-e and will surpass USD 19.0 Billion by 2030; growing at a CAGR of 22.4% during 2025 - 2030.

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Intelligent Driving Test Solution Market Size and Industry Forecast by 2025-2030
As per Intent Market Research, the Intelligent Driving Test Solution Market was valued at USD 1.7 Billion in 2024-e and will surpass USD 4.4 Billion by 2030; growing at a CAGR of 15.0% during 2025-2030.

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NVH Materials Market Size, Growth | Report, 2030

As per Intent Market Research, the NVH Materials Market was valued at USD 12.2 Billion in 2024-e and will surpass USD 17.9 Billion by 2030; growing at a CAGR of 6.6% during 2025-2030.
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GaN Technology For Electric Vehicles Market Size, Share | Forecast - 2030
As per Intent Market Research, the GaN Technology For Electric Vehicles Market was valued at USD 0.6 Billion in 2024-e and will surpass USD 2.0 Billion by 2030; growing at a CAGR of 17.4% during 2025-2030.
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