Understanding Vegan Food Consumption Trends in Mumbai

India, specifically Mumbai, is also a world of restaurants including but not limited to vegetarian restaurants; however, the trend for non-vegetarian or more appropriately, meat-rich restaurants is changing rapidly. People rejected vegan food a few years ago, but nowadays it is considered a trend in eating supported by numerous health, environmental, and ethical reasons. Such change is transforming Mumbai’s food market, and examining the structure of consumers within the vegan food market provides insight into this emerging transformation of Mumbai’s food market.

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