Adapting Brand Storytelling for Chinese Consumers: Key Strategies for Success

As China continues to dominate the global e-commerce landscape, international retail brands are discovering that success goes beyond simply translating their retail brand localisation.

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Adapting Brand Storytelling for Chinese Consumers: Key Strategies for Success

As China continues to dominate the global e-commerce landscape, international retail brands are discovering that success goes beyond simply translating their retail brand localisation. To connect deeply with Chinese consumers, brands must thoughtfully adapt their storytelling to resonate with local values, cultural nuances, and evolving consumer expectations.

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