8 months ago
Top App Marketing Agencies USA
Are you also struggling to find a marketing agency for your business? Probably it would be yes atleast at some point of time. Since few years, marketing have gained a lot more importance in terms of business be it app or any other product marketing. In general if you ask me to define marketing, I would say- It is the best way to present your product and reach out to the right person in order to make it a named success. With the increasing market competitors, if you create an awesome app in all aspects with salient features, but fail to advertise it to the audience, all your efforts will drown because you couldn’t impress the audience who define your success.
There can be thousands of strategies to follow in the app marketing business. It just depends on what best works for you. All the companies listed here follow some or the other marketing strategy whichever they believe in.
For getting down to this conclusion, we have taken various factors into consideration which may be listed as-
The number of years they have been into the app marketing business.
The uniqueness they carry in the app marketing strategy.
The demographics they serve and have been more active.
The online rating and customer reviews on various sites like clutch and goodfirms.
Their overall performance, media existence and presence over different sources.
The clients and customers they have served in their business span which gives them a reputation to hold.
1.Cyber Infrastructure Inc.
The first name in the List of Top App Marketing Agencies can surely be CIS as they are into this business since 14 years now. It was established with the aim to help customers succeed through high IT skills, and to bring in new employment opportunities in different countries and aid in country’s social development.
2.SeoEaze
The company comprises of an expert team of professionals who know how to offer the best services to the clients and keep them satisfied. They expertise not only in SEO but also cover content marketing, social media, digital marketing and more.
3.Five
Five is an App Marketing Agency based in Brooklyn, New York. It was setup back in 2007 and is being serving a large number of clients with their innovative solutions. They set the growth strategy, deliver the product, and continually track, analyze and optimize all the funnels.
4. Blue Label Labs
It was established in 2009 and is based in US. They are known for providing end-to-end solution in the app development cycle- from development to app launch and also maintenance post launch.
5.Moburst
Moburst is an app marketing agency based in San Francisco, California. It is a global mobile success company that helps leading brands and startups master the mobile arena. Their main specialty is helping companies conquer their toughest challenges through cost-effective, creative, and innovative mobile marketing campaigns.
6.Thinsquare LLC.
Thinsquare is a USA based digital marketing agency established in 2012. In these years, even less than a decade, it is known for solutions like Web Development and E-marketing Services to the clients belonging to the different corners of the world.
7.Appency
Working since 2009, Appency is a team of mobile marketers that serves you and hence you can make a big noise in the app ecosystem. It is an app specific marketing agency that work with different business bodies.
8. Dot com infoway
It holds 18+ years of experience in the same domain. A tremendous growth is being observed in the recent years. The client count, projects, employee count all have grown remarkably since they were established.
9.Techmagnate
It is a company that basically deals with marketing of apps and follow digital marketing campaign solely. They have professionals for all divisions of digital marketing like content marketing, SEO, PPC, etc.
10.QMobi
It is a agency that works in quite a different way with unique solutions and strategies. They believe in doing things that the others say are impossible or beyond approach. It is originally based in San Francisco, CA but provides with solutions to the clients and customers worldwide.
Source: https://www.agicent.com/bl...
Are you also struggling to find a marketing agency for your business? Probably it would be yes atleast at some point of time. Since few years, marketing have gained a lot more importance in terms of business be it app or any other product marketing. In general if you ask me to define marketing, I would say- It is the best way to present your product and reach out to the right person in order to make it a named success. With the increasing market competitors, if you create an awesome app in all aspects with salient features, but fail to advertise it to the audience, all your efforts will drown because you couldn’t impress the audience who define your success.
There can be thousands of strategies to follow in the app marketing business. It just depends on what best works for you. All the companies listed here follow some or the other marketing strategy whichever they believe in.
For getting down to this conclusion, we have taken various factors into consideration which may be listed as-
The number of years they have been into the app marketing business.
The uniqueness they carry in the app marketing strategy.
The demographics they serve and have been more active.
The online rating and customer reviews on various sites like clutch and goodfirms.
Their overall performance, media existence and presence over different sources.
The clients and customers they have served in their business span which gives them a reputation to hold.
1.Cyber Infrastructure Inc.
The first name in the List of Top App Marketing Agencies can surely be CIS as they are into this business since 14 years now. It was established with the aim to help customers succeed through high IT skills, and to bring in new employment opportunities in different countries and aid in country’s social development.
2.SeoEaze
The company comprises of an expert team of professionals who know how to offer the best services to the clients and keep them satisfied. They expertise not only in SEO but also cover content marketing, social media, digital marketing and more.
3.Five
Five is an App Marketing Agency based in Brooklyn, New York. It was setup back in 2007 and is being serving a large number of clients with their innovative solutions. They set the growth strategy, deliver the product, and continually track, analyze and optimize all the funnels.
4. Blue Label Labs
It was established in 2009 and is based in US. They are known for providing end-to-end solution in the app development cycle- from development to app launch and also maintenance post launch.
5.Moburst
Moburst is an app marketing agency based in San Francisco, California. It is a global mobile success company that helps leading brands and startups master the mobile arena. Their main specialty is helping companies conquer their toughest challenges through cost-effective, creative, and innovative mobile marketing campaigns.
6.Thinsquare LLC.
Thinsquare is a USA based digital marketing agency established in 2012. In these years, even less than a decade, it is known for solutions like Web Development and E-marketing Services to the clients belonging to the different corners of the world.
7.Appency
Working since 2009, Appency is a team of mobile marketers that serves you and hence you can make a big noise in the app ecosystem. It is an app specific marketing agency that work with different business bodies.
8. Dot com infoway
It holds 18+ years of experience in the same domain. A tremendous growth is being observed in the recent years. The client count, projects, employee count all have grown remarkably since they were established.
9.Techmagnate
It is a company that basically deals with marketing of apps and follow digital marketing campaign solely. They have professionals for all divisions of digital marketing like content marketing, SEO, PPC, etc.
10.QMobi
It is a agency that works in quite a different way with unique solutions and strategies. They believe in doing things that the others say are impossible or beyond approach. It is originally based in San Francisco, CA but provides with solutions to the clients and customers worldwide.
Source: https://www.agicent.com/bl...
8 months ago
How To Create An App From Scratch: 10 Steps Guide
Creating an app from scratch can be an exciting and rewarding journey. Whether you have a brilliant idea or want to learn app development, this guide will walk you through the essential steps to turn your concept into a reality. By following these steps, you'll gain insights into the app development process and increase your chances of building a successful app
1. Define Your App Objectives
Yes, we all know that the ultimate goal of any business is to generate a million-dollar revenue and an App business is pretty much capable to achieve that and more, however we suggest take one step at a time. First of all, define what Major Problem that your app is going to solve, then define secondary problems too. Figure out what is not already in the market that your app can fill with i.e Do an App Gap Analysis. Brainstorm about the main objective your app is going to serve. Will Once you’ve figured out the Gap, Opportunity, and Problem then you can build an App startup business around it.
2. Do App Competition Research, Analyze, Validate App idea, build a strategy.
Even before you start thinking of actually creating an App, it is very important to do a deep App competition research, analysis, and know how to validate your app idea, and Build a strategy for MVP App Development, Full App Product Development, and launch and growth and of course, Exit!
3. Define your App’s USP or Unique Bragworthy Proposition
The concept of UBP in case of the Apps means you need to make your App product in such a way and position it in such a way that their users just not get benefitted out of it but feel “Smug” about being its users and that becomes your no. 1 App marketing tool. Not every new App product can be Bragworthy for the users, but atleast one should try.
4. Create App Wireframes or Write user stories or Use-cases
A wireframe is the next step in the process of creating an app. An App wireframe is the rough sketch of the mobile application you want to develop. A wireframe can be created on paper or also by using some very smart Mockups or Wireframes creating tools around that come with their mobile apps as well. We’ll talk about wireframing tools a little later, after describing an app specification document.
5. Technical Feasibility — Create App’s PoC if needed
Things get serious from here. A big round of Technical Feasibility Analysis is to be done here and I’ll tell you the reasons also.
– To make sure that all what the App wants to achieve is achievable through the existing technology and libraries or would you need to build the technology from the scratch. For example, if I were to create an App that can scan the numbers on your credit card then I can use an OCR library like tesseract or any other computer vision/ Optical character recognition library and that will save me to create a whole new technology just for one app. However, in case of Apps which offer you an altogether new technology (Like Prisma App), you may need to work on the background technology (in this case — image processing) yourself and that can blow out the scope of the work to a whole different level.
6. Create High Fidelity Designs
Once your wireframes are finalized, the development looks all feasible, the technical architecture is selected now it is time to convert your wireframes into high fidelity screen designs that developers can use to incorporate into the project.
7. Choose Front end and Backend Technologies
Now that you have the objective, goals, market research and framework ready, the next step to proceed forward is the the coding at both ends — Front end (The App side) and backend (the backend technology, admin panel, content management, database and APIs).
8. Choose your App Developer
When all of above is in place, you now have to launch your project and for that you need an App Development Team. There are some options to go about creating your app as follows –
Hire an App Development Company — You can always hire a reputed App Development company like Agicent to create your App.
9. App Project Management, Delivery Plan and interim releases
Now App development project management is largely the job of your app development company, however it is always beneficial when you get involved as the prime stakeholder and get a visibility of the ongoing project yourself — may be a few minutes per day.
10. Test your App and Polish and repeat
QA is one of the most important steps for creating an app from the scratch. Once the app is ready, test it on different devices of the same OS to check if the app is adaptable and all the functionalities are working as planned.
Source: https://www.agicent.com/bl...
Creating an app from scratch can be an exciting and rewarding journey. Whether you have a brilliant idea or want to learn app development, this guide will walk you through the essential steps to turn your concept into a reality. By following these steps, you'll gain insights into the app development process and increase your chances of building a successful app
1. Define Your App Objectives
Yes, we all know that the ultimate goal of any business is to generate a million-dollar revenue and an App business is pretty much capable to achieve that and more, however we suggest take one step at a time. First of all, define what Major Problem that your app is going to solve, then define secondary problems too. Figure out what is not already in the market that your app can fill with i.e Do an App Gap Analysis. Brainstorm about the main objective your app is going to serve. Will Once you’ve figured out the Gap, Opportunity, and Problem then you can build an App startup business around it.
2. Do App Competition Research, Analyze, Validate App idea, build a strategy.
Even before you start thinking of actually creating an App, it is very important to do a deep App competition research, analysis, and know how to validate your app idea, and Build a strategy for MVP App Development, Full App Product Development, and launch and growth and of course, Exit!
3. Define your App’s USP or Unique Bragworthy Proposition
The concept of UBP in case of the Apps means you need to make your App product in such a way and position it in such a way that their users just not get benefitted out of it but feel “Smug” about being its users and that becomes your no. 1 App marketing tool. Not every new App product can be Bragworthy for the users, but atleast one should try.
4. Create App Wireframes or Write user stories or Use-cases
A wireframe is the next step in the process of creating an app. An App wireframe is the rough sketch of the mobile application you want to develop. A wireframe can be created on paper or also by using some very smart Mockups or Wireframes creating tools around that come with their mobile apps as well. We’ll talk about wireframing tools a little later, after describing an app specification document.
5. Technical Feasibility — Create App’s PoC if needed
Things get serious from here. A big round of Technical Feasibility Analysis is to be done here and I’ll tell you the reasons also.
– To make sure that all what the App wants to achieve is achievable through the existing technology and libraries or would you need to build the technology from the scratch. For example, if I were to create an App that can scan the numbers on your credit card then I can use an OCR library like tesseract or any other computer vision/ Optical character recognition library and that will save me to create a whole new technology just for one app. However, in case of Apps which offer you an altogether new technology (Like Prisma App), you may need to work on the background technology (in this case — image processing) yourself and that can blow out the scope of the work to a whole different level.
6. Create High Fidelity Designs
Once your wireframes are finalized, the development looks all feasible, the technical architecture is selected now it is time to convert your wireframes into high fidelity screen designs that developers can use to incorporate into the project.
7. Choose Front end and Backend Technologies
Now that you have the objective, goals, market research and framework ready, the next step to proceed forward is the the coding at both ends — Front end (The App side) and backend (the backend technology, admin panel, content management, database and APIs).
8. Choose your App Developer
When all of above is in place, you now have to launch your project and for that you need an App Development Team. There are some options to go about creating your app as follows –
Hire an App Development Company — You can always hire a reputed App Development company like Agicent to create your App.
9. App Project Management, Delivery Plan and interim releases
Now App development project management is largely the job of your app development company, however it is always beneficial when you get involved as the prime stakeholder and get a visibility of the ongoing project yourself — may be a few minutes per day.
10. Test your App and Polish and repeat
QA is one of the most important steps for creating an app from the scratch. Once the app is ready, test it on different devices of the same OS to check if the app is adaptable and all the functionalities are working as planned.
Source: https://www.agicent.com/bl...
8 months ago
How to Find an App Developer for your Startup?
Building a startup is tough and finding an app developer who shares your excitement and vision is not easier either. Your anxieties end here with this detailed process to find and hire the best app developers for your startup.
How to find an App Developer for In-house or Outsourced App development?
Imagine a team of devoted app developers working their hearts out. Brainstorming ideas, improvising, and working on the minutest of details to achieve perfection. An in-house team your competitors envy. Your startup dream becoming a reality under your direct supervision.
Find In-house App Developers
In-house app developers will join your existing startup team. They will become a part of your growing organization. In-house developers work closely with your other team members on a day-to-day basis. As an entrepreneur, you can oversee their functioning and reorient their efforts any time. If you are choosing to go ahead with in-house app developers, be ready to hone your team-building skills.
Benefits of Finding and Hiring in-house App Developers
1-In-house developers share common goals, purpose, and motivation, which improves the quality and customer-orientation of the product.
2-In-house teams help in brand building
3-In a growing startup, a Find a team of in-house developers helps in building a culture for a fully-fledged organization.
In-house App Developer Team Models
You can choose any of the following In-house App Developers’ team models
1-Co-located In-house app development team
A Co-located In-house app development team will require a Project Manager, and maybe a CTO too. In-house app developers work as a close-knit unit under your direct supervision.
2-Remote In-house App Developer Team
Startups that want to assemble a productive team but cannot afford office rent can consider hiring remote in-house app developers. A group of remote in-house developers may be the best choice in that situation. Build a crew that is up for challenges and pay them well in terms of compensation and benefits!
3-Mixed In-house Team
An internal team that includes both office-based and remote app developers can demonstrate excellent flexibility if it is properly managed. To improve productivity, collaboration, and problem-solving, it can combine the advantages of co-located teams and remote teams.
When to opt for in-house app developers for your startup?
1-You have no shortage of funds.
2-You are sure of ample funds in the future.
3-You value stability and consistency over money.
Find an App Developer in an Outsourcing Agency
App development outsourcing refers to contracting a person or people to work outside of your organisation to develop apps. You'll be hiring independent app developers or an app development company. Your app will be developed by the contractors using their technical and human resources. The outsourced project is often divided into assignments. Each assignment carries detailed specifications of work you expect to be accomplished.
Benefits of Outsourcing App Development
1-Outsourcing saves costs and provides the option of getting app developers from regions offering services at lower rates.
2-By outsourcing, startups can hire app developers with a wider skill-set and relevant app development experience.
3-Scaling the team of app developers is possible and easy.
Where to find an App Developer for your Startup?
To find an app developer for your startup, you'll need the ideal hiring platform. It might be time-consuming and overwhelming to begin with a Google search. In order to help you find app developers, we've included several web resources.
How to finding an App Developer on Social Media
1-Hiring an app developer for your startup can be done well on LinkedIn. It serves as a tool for developing professional networks, enabling you to communicate and connect with others according to their career and industry. Therefore, looking for independent contractors is a good choice.
2-Reddit is a networking website, social media, and a mini-search engine, all rolled together as an online forum. Finding developers on Reddit is about finding the right subreddits, joining the community, engaging, and interacting.
3-GitHub is an open-source code repository platform with millions of users. All of them developers! It’s a great way to source professional and hobbyist app developers for your startup. You can discover the "users" and carry on looking for an appropriate app developer. You may learn more about the contributors and find links to their individual biographies by investigating repositories.
4-Stack Overflow is a Q&A forum-style website for coders. Programmers post questions expecting to get help from fellow-programmers. A great place to find expert developers! Companies can use Stack Overflow's job board to find talent.
Source: https://www.agicent.com/bl...
Building a startup is tough and finding an app developer who shares your excitement and vision is not easier either. Your anxieties end here with this detailed process to find and hire the best app developers for your startup.
How to find an App Developer for In-house or Outsourced App development?
Imagine a team of devoted app developers working their hearts out. Brainstorming ideas, improvising, and working on the minutest of details to achieve perfection. An in-house team your competitors envy. Your startup dream becoming a reality under your direct supervision.
Find In-house App Developers
In-house app developers will join your existing startup team. They will become a part of your growing organization. In-house developers work closely with your other team members on a day-to-day basis. As an entrepreneur, you can oversee their functioning and reorient their efforts any time. If you are choosing to go ahead with in-house app developers, be ready to hone your team-building skills.
Benefits of Finding and Hiring in-house App Developers
1-In-house developers share common goals, purpose, and motivation, which improves the quality and customer-orientation of the product.
2-In-house teams help in brand building
3-In a growing startup, a Find a team of in-house developers helps in building a culture for a fully-fledged organization.
In-house App Developer Team Models
You can choose any of the following In-house App Developers’ team models
1-Co-located In-house app development team
A Co-located In-house app development team will require a Project Manager, and maybe a CTO too. In-house app developers work as a close-knit unit under your direct supervision.
2-Remote In-house App Developer Team
Startups that want to assemble a productive team but cannot afford office rent can consider hiring remote in-house app developers. A group of remote in-house developers may be the best choice in that situation. Build a crew that is up for challenges and pay them well in terms of compensation and benefits!
3-Mixed In-house Team
An internal team that includes both office-based and remote app developers can demonstrate excellent flexibility if it is properly managed. To improve productivity, collaboration, and problem-solving, it can combine the advantages of co-located teams and remote teams.
When to opt for in-house app developers for your startup?
1-You have no shortage of funds.
2-You are sure of ample funds in the future.
3-You value stability and consistency over money.
Find an App Developer in an Outsourcing Agency
App development outsourcing refers to contracting a person or people to work outside of your organisation to develop apps. You'll be hiring independent app developers or an app development company. Your app will be developed by the contractors using their technical and human resources. The outsourced project is often divided into assignments. Each assignment carries detailed specifications of work you expect to be accomplished.
Benefits of Outsourcing App Development
1-Outsourcing saves costs and provides the option of getting app developers from regions offering services at lower rates.
2-By outsourcing, startups can hire app developers with a wider skill-set and relevant app development experience.
3-Scaling the team of app developers is possible and easy.
Where to find an App Developer for your Startup?
To find an app developer for your startup, you'll need the ideal hiring platform. It might be time-consuming and overwhelming to begin with a Google search. In order to help you find app developers, we've included several web resources.
How to finding an App Developer on Social Media
1-Hiring an app developer for your startup can be done well on LinkedIn. It serves as a tool for developing professional networks, enabling you to communicate and connect with others according to their career and industry. Therefore, looking for independent contractors is a good choice.
2-Reddit is a networking website, social media, and a mini-search engine, all rolled together as an online forum. Finding developers on Reddit is about finding the right subreddits, joining the community, engaging, and interacting.
3-GitHub is an open-source code repository platform with millions of users. All of them developers! It’s a great way to source professional and hobbyist app developers for your startup. You can discover the "users" and carry on looking for an appropriate app developer. You may learn more about the contributors and find links to their individual biographies by investigating repositories.
4-Stack Overflow is a Q&A forum-style website for coders. Programmers post questions expecting to get help from fellow-programmers. A great place to find expert developers! Companies can use Stack Overflow's job board to find talent.
Source: https://www.agicent.com/bl...
8 months ago
Full Stack Development Company
Full Stack Development Services With Agicent
Unlock the power of Full Stack Development tailored exclusively for startups with our managed teams. For just $2900 per month, you'll have a dedicated Full Stack Developer (full-time), along with fractional Project Management, Design, and Testing expertise. This team is your ideal launchpad for product development, and as you grow, you can effortlessly expand your team.
Here are some of our prominent Full Stack app releases, with their respective App Development Costs
Ubteo:
Ubteo is a real estate tech platform that provides a suite of tools and services to buyers, sellers, appraisers, and vendors and more. The platform is powered by a full-stack web product built with React, Vue, Redux, Node.js, and AWS. Approx Development Cost: $ 9000 Monthly for the retainer team.
StorieTV:
An AI laden new generation Video Steaming OTT Platform is about to be launched named as StorieTV. Storietv is bringing users, creators, and entertainment industry professionals together as one cohesive community. Approx Development Cost: $ 12000 Monthly for the retainer team.
Wellcure:
A full fledged natural healthcare remedy platform that includes a web App, mobile apps, admin panel, analytics, backend algorithms, payment processing and much more.
Approx Development Cost: $ 50,000
Best Practices Followed by Agicent Full Stack Development Company:
Product Development Approach and Not Just Coding:
As described in the Full Stack Development Process above, we put a great emphasize on taking a “Product Development Approach” and not just “Project development”. This entails (but not limited to) – doing deep analysis of end user’s expectations out of the product and the competition, creating a quickly scalable architecture, creating quick MVPs by finding and using ready to use libraries and frameworks (that can be easily replaced or upgraded in the future scaling), integration with the marketing SDK and much more.
Design Led Engineering:
Gone are the days when software were being made for functionality only with bare bone designs and experience. In today’s day and age, User Experience and also Interface are the key differentiators between the success and failure of the product.
Comprehensive Full Stack Expertise:
At Agicent, our full stack development teams boast extensive expertise in a diverse range of technologies, including React, Vue, Redux, Node.js, and more. This breadth of knowledge empowers us to provide holistic solutions that encompass both front-end and back-end development.
Difference Between Full Stack Development And Front-End Development And Backend Development
Full Stack Development:
Full stack developers are versatile professionals who have expertise in both front-end and back-end development. They are capable of working on all aspects of a web application.
Front-End Development:
Front-end developers are responsible for creating the user interface and user experience of a web application. They focus on the visual and interactive elements that users see and interact with in their web browsers.
Back-End Development:
Back-end developers focus on the server-side of web development. They work on the logic, databases, and server infrastructure that power web applications, handling data storage, processing, and retrieval.
Source: https://www.agicent.com/fu...
Full Stack Development Services With Agicent
Unlock the power of Full Stack Development tailored exclusively for startups with our managed teams. For just $2900 per month, you'll have a dedicated Full Stack Developer (full-time), along with fractional Project Management, Design, and Testing expertise. This team is your ideal launchpad for product development, and as you grow, you can effortlessly expand your team.
Here are some of our prominent Full Stack app releases, with their respective App Development Costs
Ubteo:
Ubteo is a real estate tech platform that provides a suite of tools and services to buyers, sellers, appraisers, and vendors and more. The platform is powered by a full-stack web product built with React, Vue, Redux, Node.js, and AWS. Approx Development Cost: $ 9000 Monthly for the retainer team.
StorieTV:
An AI laden new generation Video Steaming OTT Platform is about to be launched named as StorieTV. Storietv is bringing users, creators, and entertainment industry professionals together as one cohesive community. Approx Development Cost: $ 12000 Monthly for the retainer team.
Wellcure:
A full fledged natural healthcare remedy platform that includes a web App, mobile apps, admin panel, analytics, backend algorithms, payment processing and much more.
Approx Development Cost: $ 50,000
Best Practices Followed by Agicent Full Stack Development Company:
Product Development Approach and Not Just Coding:
As described in the Full Stack Development Process above, we put a great emphasize on taking a “Product Development Approach” and not just “Project development”. This entails (but not limited to) – doing deep analysis of end user’s expectations out of the product and the competition, creating a quickly scalable architecture, creating quick MVPs by finding and using ready to use libraries and frameworks (that can be easily replaced or upgraded in the future scaling), integration with the marketing SDK and much more.
Design Led Engineering:
Gone are the days when software were being made for functionality only with bare bone designs and experience. In today’s day and age, User Experience and also Interface are the key differentiators between the success and failure of the product.
Comprehensive Full Stack Expertise:
At Agicent, our full stack development teams boast extensive expertise in a diverse range of technologies, including React, Vue, Redux, Node.js, and more. This breadth of knowledge empowers us to provide holistic solutions that encompass both front-end and back-end development.
Difference Between Full Stack Development And Front-End Development And Backend Development
Full Stack Development:
Full stack developers are versatile professionals who have expertise in both front-end and back-end development. They are capable of working on all aspects of a web application.
Front-End Development:
Front-end developers are responsible for creating the user interface and user experience of a web application. They focus on the visual and interactive elements that users see and interact with in their web browsers.
Back-End Development:
Back-end developers focus on the server-side of web development. They work on the logic, databases, and server infrastructure that power web applications, handling data storage, processing, and retrieval.
Source: https://www.agicent.com/fu...
